Six years of working out which part of a market is actually worth the effort.

Six projects, from reading a trade fair directory as intent data to a pipeline built in Claude Code that scores a whole market from public data. Each one opens into how it was done.

Every project started the same way. A market that looked uniform, and the question of which accounts inside it were different.

Recent GTM engineering work

Signal based targeting systems built with code, public data and AI tooling.

Earlier commercial roles

Field sales and business development across trade, automotive and ecommerce, where the same thinking ran without the tooling.

The tools changed. The way of thinking about growth did not.

At Embarc, a public exhibitor directory became an intent source. At Fabco, Discord and Google Maps became acquisition channels. At Toyota, dealer networks and pricing structures became the levers. At Seller Pass, a global seller database became a scored universe. At CarDealer.ai, Clay put all of it into one system. In Signal Scanner, a national registry became the exclusion rule.

Muhammad Danish

Growth and GTM, based in Lahore. Working independently with founders and growth teams on ICP definition, signal based targeting, account scoring and outbound systems.